Gemstone Auctions

Optimal Auctions Gemstone Auctions - Pricing Rough or Polished Gems

Trusted By Rio Tinto Diamonds

Rough Diamonds

Rio Tinto Diamonds has trusted Optimal Auctions to sell their world production of rough diamonds. If the 3rd biggest rough diamond producer in the world trusts Optimal Auctions, shouldn't you as well?

Contact us to learn about how we created a customized auction solution for Rio Tinto Diamonds and helped them revolutionize the way the world's diamonds are sold. +1 (512) 947-8273

How do Gemstone Auctions work?

Rough EmeraldsPrecious Gem auctions are actually quite simple - you have a predetermined number of gems you wish to sell. For example, 220 carats of rough emeralds, or 1000 carats of polished rubies, or 5 10+ carat polished diamonds. Then you can decide on the format for the auction - if you would prefer a quick and simple auction and are willing to trade off some revenue, then a Second Item Dutch auction format (also known as a Second Price Auction) is ideal for you. On the other hand, if you don't mind a more complicated auction format and are willing to have an auction last a few hours, and would like to maximize your revenue, then a Clock auction is the ideal solution for your precious gem auction.

During the auction, bidders place bids telling you how many units of the gems they would like to buy (e.g. 30 carats) and at what price. Ultimately a market price is found - the price where demand from the bidders exactly equals the supply - the carats of the precious gems being sold.

Rough RubiesIf the auction process is so easy, why should you choose to hire Optimal Auctions instead of building your own? Because our auction software has been used for hundreds of auctions, ensuring that our software is bug free, and ensuring that you will be able to run your auction without issues. Plus, our auction design experts will recognize when your gem auction will need a variation in the software, or a variation in the rules, to ensure you that you are running the most efficient auction and maximizing your revenue.

Rough SapphiresSo don't make the mistake that others have made - poorly designed auctions cost you more money in the long run by costing you missed revenue opportunity, costing you bidders, as frustrated bidders look elsewhere for their gem supply, and cost you time as you try to build an auction platform. Remember - we are already selling millions of dollars of precious gems, and have the experience you need to help you sell yours as well.

Precious Gem Auction

The market has well established prices for commodities like gold and silver, but how do you properly price precious gems that don't trade very often? Whether you're trying to sell cut stones, rough stones, or polished stones, auction software will increase your revenue by assuring you that you're getting the maximum demand for each product you are selling. Our software works perfectly for precious gems without a market - things like rubies and ruby auctions, sapphires and sapphire auctions, emeralds and emerald auctions, turquoise and turquoise auctions, and aquamarine and aquamarine auctions.

Precious Gem Auctions - Cheaper, Faster, Better-Tested - Guaranteed

Our Gemstone Auctions are incredibly configurable, allowing us to meet any rules or regulations that you may have with your precious gem auction. In fact, there are over 76 settings in our auction software, which means no matter the complexity or requirements of your precious gem auction, you can feel assured that Optimal Auctions can deliver a software solution that will be cheaper, faster, and better-tested than any of our competitors. We guarantee it!

Our Software Makes Everything So Easy, Why Try to Create Your Own?

We would be incredibly happy to show you a demonstration of our software. We are confident that once you see how the software works, and how easily it controls every aspect of your auction, you will never go back to using an Excel spreadsheet. Our software takes care of everything you could imagine - exact timing of rounds, ensuring bids are received in time, ensuring bids adhere to eligility rules, and thousands of other things. Plus, it runs right in your browser, so anyone with a desktop, laptop, or even a smartphone can use our software. Your bidders can simply log on and bid - there's nothing to install!

Call Now For a Demo - 1-512-947-8273

We will be happy to talk with you about your auction software needs, and will help answer any questions you might have. We firmly believe that we provide the best software in the world for running a precious gem auction. Our software is ready to go, and in most cases we can customize a solution and have it deployed for your auctions in a week. If you're selling precious gems, an Optimal Auctions is the right choice for you.