"Making Markets Work For You"


An optimal auction is competitive and efficient.

A competitive auction must:
  • be publicized to ensure bidder participation
  • provide bidders fixed and detailed information on products or services they are bidding to supply
  • carefully mask strategic information about the progress of the auction in order to frustrate collusion
An efficient auction must:
  • eliminate the need for other bidders to guess what other bidders will do during the auction
  • ensure that bidders understand what is happening during the auction via ergonomic presentation of the process
  • ensure that the right bidder always wins and the price is always the best
An optimal auction will always deliver the optimal result - an improved price.